Tuesday, March 9, 2010

Job profile of a relationship manager

So First of my task was to understand my role and let the client know about my role. So in persuasion to achieve this, I called all my friends but even they were as ignorant as i and provided me plenty of their advice based on their own knowledge. i understood finally that there were few people present in the world who knew about my profile and one of them was my ASM ( my reporting head ). But I didn’t find it practical to ask him directly as my reputation of being MBA was on sake. So after using my entire education, I found a way out and called my ASM and asked him that how I should be more beneficial for the enhancement of the organization except doing a routine job. It was like a mentee asking a question to his mentor and my strategy worked right on spot. He guided me in a very humble way and told me that I was supposed to generate revenue through life insurance products and mutual fund products keeping sequence in mind as first generate more revenue .In order to sell the product I needed to have good relationship with the clients. That is why we are called relationship manager. Now let’s understand the implicit meaning of this definition. A relationship manager is a salesman who calls the people so many times that he finally gets an appointment (but how would he get the appointment, there comes his true skills). After getting the appointment ,Just forget about client’s problem and sell life insurance products first then mutual fund .If he is able to sell any of the products , then call has been converted otherwise he is not a good relationship manager .
Now after having understood about my role , I needed to convey the same to my clients . but I was smart enough to understand that if I say direct to them that I want to sell the life insurance products, no one would give me appointment . But I needed to get appointment so how should I get appointment. So I tried following ways…
Way No.1:-
Deepak :- Hi Sir, I am Deepak Khandelwal and I am your newly appointed relationship manager and I want to introduce some new products to you …you will like them certainly …
Client:- Fuck you .. who gave you my No..
Outcome: - Mission failed
Way No.2:-
Deepak: - Hi Sir, I am Deepak Khandelwal and I am your newly appointed relationship manager. Some set of customer have been assigned to me and you are one of them. Sir, I want to meet you to introduce myself so that I can serve you in better way
Client:- No need to come to come. Whenever I will visit the branch, I will meet you
Outcome: - client never came…. Mission failed
Way No.3:-
Deepak :- Hi Sir, I am Deepak Khandelwal and I am your newly appointed relationship manager. Some set of customer have been assigned to me and you are one of them. Sir, I have to hand over your cheque or payment or your account statement or something
Client :- Ok come but after taking the concerned thing, Boss I need to go or I have a meeting
Outcome :- Able to get appointment but not able to sell the product. Wasted my 2 hours and half a liter petrol plus lots of frustrations

No comments:

Post a Comment